I’m going to teach you my system for optimizing an email campaign for sales.
Normally when we talk about optimizing for sales, we talk Twitch Viewer Bot about optimizing a sales page. We talk about this idea that we’re going to start with a page that converts at 3% and we’re going to optimize. We’re going to split test the headline. We’re going to split test the offer. We’re going to split test the pricing. We’re going to split test these various different pieces. We’re going to get the conversions to go up. That’s an effective way to increase conversion rates.
I want to give you an alternate method. In fact, perhaps alternate is not the right words. Perhaps an additional method. Something that you can do in addition to optimizing on page.
What this will do is optimize the conversion rate of your entire email campaign.
Let me explain: I want you to imagine that you have 100 subscribers come in.
Hopefully you’re generating 1k subscribers, or 5k subscribers, a month. Let’s just say we work with a subset of 100 people. 100 people come into your campaign.
Now, there’s a few different ways that we can look at your business. We can look at the conversion rate of your sales page. And, say that it’s 4%. And maybe 50 of your subscribers view it at some point. And 4% buy, so you make 2 sales.
Now it’s easy for us to look at this and say “That’s a 4% conversion rate.”
You’re right, it’s a 4% for people who actually view it.
But if you think about it, that’s really only a 2% conversion rate from subscribers.
In a theoretical world we could spend a lot of time increasing things from 4% to 8%. But if we’re still getting the same 50 people to that website, we’re simply going to double sales. Instead of 2 people buying we would have 4 people buying. It has gone from 4% to 8%.
Imagine if we were to do something else.
Imagine if instead of getting 50 views from the same 100 subscribers, we could get 100 views.
What if we could find a way to get twice as many of our subscribers to view it?
What would happen then to our sales?
Now they would double, not based on improving the conversion rate on our sales page, but they would double based on the fact that twice as many people are viewing the page. Now we have 100 subscribers, 100 people view the sales page at 4%, so now we get 4 sales out of 100 without doing anything to the sales page.
The most exciting feature of YouTube could be its ability to leave comments after viewing a video. As a feedback mechanism any registered user can upload a video once and can get YouTube comments to determine the rating of his video. Getting comments on videos is very important for rating a video on YouTube both internally for YouTube and externally for your marketing efforts. Comments are left by registered users who are most likely to share and upload videos on YouTube so they become trusted barometers for marketing.
Many automated systems were developed for increasing views, thereby increasing comments on the videos uploaded. These automated YouTube marketing systems help to make friend requests, share videos automatically, share messages, post messages on channels, post comments on videos etc. These systems can synchronize friends, favorites and subscribers allowing them to access your uploaded videos. With the use of automated systems, you can even subscribe and unsubscribe to channels and videos automatically. Moreover, after posting comments you can accept friends’ requests automatically. Purchasing such automated tools can help to promote your product and gain subscribers if used within the terms and conditions of YouTube rules and regulations with additional follow up strategy.
You can also get more subscribers and more comments on your videos without marketing programs by adding a video on YouTube and sharing the link to your video with your friends of Facebook and Twitter social websites. From there, the viral effect increases if people begin to share your video. This effect is compounded when you ask the viewers to add comments after watching. All this is of course dependent on the value of the content in the video both emotionally and qualitatively.
Though this type of manual sharing can help, YouTube automated marketing programs allows you to send messages to your friends, subscribers and the users of other groups etc. in large quantities, multiplying the effect. You can find as many recipients as you want with robust recipient selection tools. Special options on the automated programs help you to check if you are sending more than one time to the same user, which helps avoid spam. Data is collected to show how many requests succeeded and how many failed and through the law of averages, if you have good content in your videos, eventually people will respond with comments. Additionally, asking for a comment in your message can increase your odds tenfold.
Automated YouTube marketing tool kits help you get a large number of views, likes, channel views and comments from many people. Videos are also rated based on view counts and comments from different people, so the more comments and views the higher your ranking for any particular keyword. You can also make your video directly appear in Google search results with the same efforts.
The combination of automated YouTube marketing programs along with social media sharing can indeed bring massive traffic to your video on YouTube if properly crafted messages are used with high value content in your videos. Then, more importantly is what to do with the comment or the new subscriber. The question becomes how can they be turned into a paying customer who will return over and over again.